LinkedIn Profile Optimization (SEo)


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findability on linkedin

LinkedIn is the largest online networking platform in the world. With over 800 million active accounts your potential clients must be out there!

In this module we are going to look at the most important features of your LinkedIn profile and how to optmise those for the search engines to find you for your expertise or products/services that you offer.


Have you ever checked which keywords searchers use to find your profile? You want those keywords to be an exact match with your expertise! People do business with people and whenever they need an expert, they don’t search Google but search LinkedIn because LinkedIn offers you experts that can solve your problem. That is why your profile should be optmized in order for searchers to find you. Visibility and trust is the basis for doing business.

Optimizing your LinkedIn profile is crucial for making a strong first impression and standing out in a crowded job market. Here are some tips for optimizing your LinkedIn profile:

  1. Use a professional headshot: Use a high-quality, professional headshot as your profile picture. This will help you stand out and make a good first impression.

  2. Write a strong headline: Your headline is the first thing people see when they visit your profile, so make sure it’s attention-grabbing and highlights your key skills and experience.

  3. Use keywords: Use relevant keywords and phrases throughout your profile, especially in your headline, summary, and job titles. This will make it easier for recruiters and potential clients to find your profile in search results.

  4. Tailor your profile to your target audience: Use language and information that is relevant to your target audience, whether that is potential employers or clients.

  5. Use media: Use images, videos, and presentations to make your profile more engaging and visually appealing.

  6. Highlight your accomplishments: Use specific examples of your accomplishments and successes to showcase your skills and experience.

  7. Get endorsements and recommendations: Ask for endorsements from your colleagues and clients, and ask for recommendations from your supervisors and managers. These will help to build credibility and trust.

  8. Make sure your profile is complete: Fill out all sections of your profile, including your education, work experience, and skills. This will help you to appear more credible and professional.

  9. Keep your profile updated: Keep your profile updated with your latest experience, skills and achievements, and make sure your information is always accurate and up-to-date.

  10. Network: Connect with people in your industry and join relevant LinkedIn groups. This will help you to expand your network and increase your visibility.

Remember, LinkedIn is a professional platform, so make sure to maintain a professional tone and avoid controversial topics. Follow these tips to optimize your LinkedIn profile and increase your visibility and credibility on the platform.

This Is What You Get


Whick keywords do searchers use to find your profile? And do those keywords match your expertise?


People do business with people. They want to find out more about you and your "why".


By optimizing your LinkedIn profile, you will become visible and credibile for potential clients.

What people say about this course

Wer LinkedIn verstehen und beruflich nutzen will, muss ein Seminar bei Katarina Hartgers besuchen. Sie erklärt die Wirkmechanismen von LinkedIn excellent. Ein Muss für jeden Nutzer!
Dietmar Eis
Amazing! Why? because it is always presented easy and understandable, with practical examples so just follow them. Handouts available so you can keep up with everything you just learned! Thank you!
Ieva Johnsson
Export professional
Thank you Katarina for supporting our IPTER colleagues with your LinkedIn expertise. It was great to learn all the tips and tricks to ensure positive client engagement. I appreciate your professionalism and positive attitude!
Casey Gillfillan
Executive Search


Access this course and

All of this for only €149,-

Frequently asked questions

Every webinar in the series is 90 minutes. The webinars are live and you will have the opportunity to ask individual questions.

Unfortunately, it is not possible to pay later. 

Every three months a new series start. Check the dates in the “Book now!” section.

Unforatunately it is not possible to follow the training individually. However, it is possible to book an in company training for you and your colleagues.

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